Create a site that helped showcase On2’s branding, along with their unique business model.
The brand's color palette and elements initially exuded a playful vibe, yet the client desired a more sophisticated and elevated aesthetic for their website. The challenge was to harmonize these contrasting concepts while effectively showcasing the home building process in a meaningful manner.
The key objective was to highlight the company's unique approach. While a video could have depicted the process, it wouldn't have been engaging from a user experience standpoint. Consequently, we devised a scrolling experience that literally 'constructed' the home as users progressed down the page. This meticulous approach enabled users to grasp the intricacies effortlessly.
By delving into the preferences of their target audience, we achieved a visual design that seamlessly merged the playful and refined elements, adding both visual appeal and clarity to their distinctive process.
Director
Brand Implementation, Responsive Web Design
