Create a marketable brand that stands out from the crowd of ‘detailers’ but also invokes trust and exhibits professionalism. Additionally, include ways to make business information shareable through touch points like business cards and apparel.
Drawing inspiration from the golden era of automobiles spanning the 1950s to the 1960s, I developed an aesthetic paying homage to the signature style of that time. Employing modern color palettes and the iconic automotive checker pattern, I crafted a collection of striking branded badges and logos, ensuring distinct recognition amidst other detailing brands. Additionally, I introduced 1950s-style mascots to infuse a classic charm and playful essence into various marketing materials.
Passion Project / Freelance
Brand Identity, Visual Identity, Swag
