Establish cohesion among employee branding assets by crafting a playbook that narrates the company's journey and emphasizes the crucial role new employees play in sustaining this ongoing evolution.
Integrating the Employee Career Site seamlessly into the playbook design was a crucial step in creating a unified onboarding experience. The objective was to establish a harmonious visual and narrative connection between the two components, resulting in a comprehensive onboarding package. This cohesive approach not only ensured a consistent look and feel but also crafted a compelling narrative that spanned both platforms.
The successful integration of the Employee Career Site and playbook design forged a distinctive internal brand style that resonated throughout the organization, embodying the essence of the company's culture and values for new hires.
Senior Designer
Employee Brand Implementation, Playbook
