What strategies can be employed to boost activations? This question is a common inquiry across various marketing and eCommerce firms. Our team was tasked with investigating innovative approaches to elevate activations and streamline the cart flow.
Navigating the selection of a TV package can feel overwhelming. Is prioritizing price over available channels the key consideration? Or do specific channels take precedence over cost?
Why not address both primary concerns consumers face when shopping for TV? Introducing a "Help Me Decide" package flow could facilitate deeper consumer engagement, providing a sense of customization tailored to their preferences and requirements.
The client decided to go with a simplified version of the package builder, bypassing other features and allowing users to directly select their preferred channels. Dubbed "Shop by Channel," this tool was introduced to assist shoppers in discovering the package that best suited their requirements. Its implementation resulted in a 5% increase in conversions.
Cart abandonment frequently occurs in retail. According to a recent study conducted by UPS and ComScore, 37% of respondents cited late presentation of pre-checkout tax and shipping estimates as a reason for abandoning carts. Additionally, 24% reported abandoning carts due to overly complicated navigation. These statistics alone could lead to decreased activations if not addressed.
Streamlining the cart flow was achieved through the implementation of a three-step process commonly found on many eCommerce sites. Incorporating the sticky right action panel enhanced both navigation and conversions by 4%.
Creative Lead / Art Direction
UI/UX of Cart Flow, Prototype
